Good writing evokes emotion.
Your personal brand does the same thing. Like a book cover, it creates an emotional connection. Intangibly, it conveys quality.
Some writers inspire trust and authority. Some convey luxury or worldliness, danger or humor or sensuality.
A writer's website is the hub of their brand online — the place where all roads meet. Every time someone visits your website it's an opportunity to make an emotional connection, and gain a fan.
